Agricultural Communications

Students interested in agriculture and communications can combine studies in these two disciplines to prepare for careers in mass media, advertising, public relations, sales and marketing and governmental information agencies. Agricultural communicators gather scientific and technical information about agriculture and prepare it for use by a wide range of audiences—from scientists to farmers to consumers.

Quick facts

Goals are to develop proficient communicators who:

  • promote a broader understanding of agriculture among a diverse national and global citizenry;
  • recognize and exercise with integrity their potential as catalysts for using information and knowledge to improve the quality of life for others;
  • possess a thorough understanding of the important social, scientific, economic and environmental concepts and issues that relate to agriculture; and
  • apply critical thinking skills to understand and explain complex agricultural issues and their implications on local, national and international levels.

Subjects studied

To enhance their understanding of agricultural issues, Agricultural Communications students take basic agriculture classes as well as chemistry and biology.

The Department of Communications and Journalism trains students in the different communications areas such as public relations, marketing, journalism, radio, television and film.

Agricultural Communication students are required to do an internship or a journalism workshop.

Agricultural Communications Curriculum Model

Careers

  • Reporter
  • Editor
  • Radio-TV Broadcaster
  • Photographer
  • Public Relations Specialist
  • Publisher
  • Graphic Designer
  • Teacher
  • Extension Specialist
  • Advertising Specialist
  • Trade Association Representative

Employers

  • Newspapers and Magazines
  • Broadcasting Companies
  • Publishing Companies
  • Advertising Agencies
  • Public Relations Companies

Contact

For more information about Agricultural Communications, contact Student Services.

Last Updated: May 14, 2013

Student Services | College of Agriculture | 103 Comer Hall | Auburn University | Auburn, Alabama 36849 | ☎ (334) 844-4768 | FAX (334) 844-2937 |
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