Departmental Reports


Fish Marketing in Central Luzon, Philippines


Sevilleja, R. and E. McCoy

Date: 1979

Funding Agency: USAID

Keywords: philippines, markets, fisheries, aquaculture, international, development, economics

Category: International Country Report

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The primary
objectives of this study were to determine the

statistics of fish by species, the seasonality of

demand and supply,
the price-size relationship of fish, and the

economic impact of
rice-fish culture in Central Luzon.

The market study
indicated that the quantity and quality

of fish available in the region varied widely between provinces.

The overall
quantity of fish available in 1977 was

approximately 81,716
tons (metric), slightly higher than the

area's 1976
reported production. Annual per capita consumption

was 18.9 kilograms,
which approximated previous


Fish were more
readily available in areas close to sources of

supply, and these
areas had greatest sales. Bulacan and

Pampanga provinces,
regions with coastal areas and wide

fishpond areas,
reported the most sales. Both quantity and

quality declined
noticeably as fish moved inland from the

coastal provinces.
Fish in the inland provinces of Nueva Ecija

and Tarlac were
poor in quality, yet the prices were

comparable to those
in the coastal provinces. If alternatives

were available, the
quality of marine fish in the inland

provinces would be

shipments of fish occurred in Central

Luzon. However,
substantial quantities of fish were imported

from outside the
region. Bataan essentially produced all the

fish sold in the
province. Zambales had near equality between

fish production and
fish availability. The present study

identified an
inflow of low quality marine fish into the region

and an outflow of
high quality marine and freshwater fish to

the greater Manila

Although supply
variations were obvious, it was difficult to

determine which
species of fish were low or high in supply at

different times of
the year. Within-month variations in some

species appeared to
be greater than seasonal variations.

Insufficient supply
of fish was most noticeable during

December, January,
and February.

More than 50 percent
of the fish sold weighed 100 grams or

less, the size
range postulated for rice-fish culture. While price

existed between species of fish, there was more

variation in prices
between different sizes of fish of the same


Study of the
economic feasibility of rice-fish culture in the

region indicated
that net returns of P2,870.00 ($283.00) per

hectare can be
expected. Rice production is the main source of

income of farmers
in Central Luzon, and there is not a

incentive to shift rice production. Therefore, fish

production would be
secondary to rice production in a

rice-fish culture
system. Fish grown simultaneously with rice

do not decrease
rice yield. Thus, fish will serve as an additional

source of income.
Nevertheless, the present marketing system

will create impediments for the sale
of fish from rice paddies.

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