Curriculum Vitae

Education

• B.S. University of Illinois, 1975
• M.S. University of Minnesota, 1978
• Ph.D. University of Minnesota, 1981

Positions

• 1983-present: Assistant/Associate/Full Professor (60% Research, 40% Teaching), Auburn University.
• 1999 - 2005: Adjunct Full Professor (20% appointment), Department of Economics and Management, University of Tromsø, Norway.
• 1990 - 94: Associated Member of the Graduate Faculty, University of Guelph, Ontario, Canada.
• 1997 (March - June): Winrock LEAD-21 Professor, China Agricultural University, Beijing.
• 1980-1983: Research Associate, Cornell University.
• 1975-1980: Research Assistant, University of Minnesota

Courses Taught

• Agricultural Marketing (AEC 301)
• Agricultural Prices (AGEC 6030)
• Advanced Agricultural Policy (AEC 600)
• Advanced Agricultural Prices (AGEC 7030)
• Advanced Agricultural Marketing (AEC 605)
• Equilibrium Displacement Modeling (AEC 680)
• Research Methods (AGEC 7700)
• Theory of Markets (AGEC 8060)

Courses Taught at Foreign Institutions

• China Agricultural University, Beijing - taught PhD level courses in Microeconomic Theory and Agricultural Price Analysis spring semester 1997; taught short course in Equilibrium Displacement Modeling spring semester 2002.
• University of Tromsø, Norway - co-taught course Applied Demand Analysis 1999, 2002, 2004, 2005, and 2006.
• National Taiwan Ocean University, Taiwan - taught short course "International Market Analysis for Fisheries Products October 2004

Awards/Service

• Auburn University Book Author Award for Commodity Advertising and Promotion (Iowa State University Press, 1992).
• Member of International Dairy Federation Task Force to evaluate the econometric literature on commodity advertising and promotion (1991).
• Member of USDA oversight committee on dairy promotion evaluation, 1994-98 (resigned).
• Executive committee member and Secretary, Research Committee on Commodity Promotion Programs (NEC-63), 1986-1995.
• Vice-Chair, 1995-1998, and Chair 1999-present.
• Steering Committee member of National Institute for Commodity Promotion Research and Evaluation (Cornell University), 1994-present.
• C-FARE, member of expert panel, 1996-present.
• Best paper award: Southern Decision Sciences Institute, 1999.
• Program Chair, NEC-63 Fall 2006 Meeting, Auburn Alabama

Memberships

• International Association of Agricultural Economics
• American Association of Agricultural Economics
• Australian Association of Agricultural Economics
• Southern Association of Agricultural Economics
• Northeastern Agricultural Economics Council
• Western Association of Agricultural Economics

Editorial Boards

• Agribusiness: An International Journal, 1998 to present
• Aquaculture Economics and Management, 1994-2006
• Aquaculture Economics, 2001-2005
• American Journal of Agricultural Economics, 2003-06
• China Agricultural Economics Review, 2003-present

Guest Editorships

• Agribusiness: An International Journal, Volume 15, No. 4, 1999
• Aquaculture Economics and Management, Volume 17, No. 5, 2001

Editorship

• Journal of Agricultural and Applied Economics, 2004-2007.

Selected Invited Papers/Presentations

• Norwegian Seafood Federation, Invited Address “Some Observations on Promotion as a Trade Policy Instrument,” Oslo, April 4, 2006.
• College of Economics and Management, China Agricultural University, 100^th Anniversary Conference Paper on News and Food Price Volatility. Beijing, September 2005.
• Institute of Agricultural Development in Central and Eastern Europe (IAMO), Conference paper presented by co-author Z. Revishville) on Agricultural Problems in Georgia and Strategic Policy Responses. Halle (Saalle), Germany, October 2004.
• Institute for Applied Economics, Taiwan National Ocean University, Seminar Paper on Price and Welfare Effects on Increased Salmon Supplies from Chile. Keelung, May 2004.
• Asian Productivity Organization, Resource Paper on Agricultural Supply Chains in the United States. Taipei, Taiwan, May 2004.
• NEC-63, Invited Paper that Critiques Reports to Congress on the Effectiveness of National Promotion Programs funded by Mandated Checkoffs. Baltimore, Maryland, March 2004.
• AAEA Symposium Paper on Supply Chain Management, Montreal, Canada, August, 2003.
• Centre of Fisheries Economics Workshop, Bergen, Norway, June 2003.
• Aquaculture Trade Workshop, Stavanger University, Norway 2001.
• IIFET Meetings, Corvallis, 2000.
• AAEA Winter Meetings, Boston, 2000.
• IAAE Meetings, Berlin, 2000.
• Aquavision Conference, Stavanger, Norway, 2000.
• NSEC Industry Conference on Aquaculture, Bodø, Norway, 2000.

Publications

Books

• Hatch, L.U. and H.W. Kinnucan (eds.) Aquaculture: Models and Economics. Boulder: Westview Press, 1993.
• Kinnucan, H., S.R. Thompson, and H.-S. Chang (eds.). Commodity Advertising and Promotion. Ames: Iowa State University Press, 1992.
• Nichols, J., H. Kinnucan, and K. Ackerman (eds.) Economic Effects of Generic Promotion Programs for Agricultural Exports. College Station: Texas A&M University Policy Center, 1991.
• Molnar, J. J. and H. W. Kinnucan (eds.) Biotechnology and the New Agricultural Revolution. American Association for the Advancement of Science and Westview Press; Boulder, Colorado,1989.

Book Chapters

• Myrland, Ø. and H. W. Kinnucan. “Generic Advertising in Export Markets.” In Frank Asche (editor). Primary Industries Facing Global Markets. Herndon, VA: Copenhagen Business School Press, 2006, pp. 247-67.
• Kinnucan, H. W. and Y. Zheng. “National Benefit-Cost Estimates for the Dairy, Beef, Pork and Cotton Promotion Programs.” Chapter 12 in H. Kaiser, J.M. Alston, J. Crespi, and R.J. Sexton (eds.) The Economics of Commodity Promotion Programs: Lessons from California. New York, NY: Peter Lang Publishing, 2005, pp. 255-86.

• Revishvile, Z. and H. W. Kinnucan. "Agricultural Problems in Georgia and Strategic Policy Responses." In The Role of Agriculture in Central and Eastern European Rural Development: Engine of Change or Social Buffer? M. Petrick and P. Weingarten (editors). Halle (Saale), Germany: Institute of Agricultural Development in Central and Eastern Europe (IAMO), 2004, pp. 52-64.
• Kinnucan, H.W., Ø. Myrland, and L. Paudel. "Relative Impacts of Health Information and Advertising on Commodity Markets: U.S. Meats." In Health, Nutrition, and Food Demand, W.S. Chern and K. Rickertsen (editors). England: CAB International, 2002.
• Kinnucan, H.W., Y. Miao, H. Xiao, and H.M. Kaiser. "Effects of Advertising on U.S. Non-Alcoholic Beverage Demand: Evidence from a Two-Stage Rotterdam Model." Chapter 1 in Advances in Applied Microeconomics: Advertising and Differentiated Products. Volume 10. M.R. Baye and J.P. Nelson (editors). Oxford: Elsevier Science Ltd, 2001.
• Zidack, W., H. Kinnucan, and U. Hatch. "A Dynamic Econometric Model of the U.S. Farm-Raised Catfish Industry." in Aquaculture: Models and Economics, Kinnucan, H.W. and U. Hatch (eds.), Boulder: Westview Press, 1993.
• Goddard, E., H. Kinnucan and E. Belleza. "Advertising Fluid Milk in Ontario." in Market Demand for Dairy Products. Z.Hassan, S. R. Johnson, and P. Stonehouse (eds.) Ames: Iowa State University Press, 1992.
• Chang, H. and H. Kinnucan. "Performance of the AIDS Model for Advertising Evaluation: Results Based on Canadian Data." in Commodity Advertising and Promotion. Kinnucan et al. (eds.). Ames: Iowa State University Press, 1992.
• Solomon, H. and H. Kinnucan. "Effects of Promotion on Import Demand for U.S. Cotton in the Pacific Rim." in Economic Effects of Generic Promotion Programs for Agricultural Exports, Nichols, J.P., H.W. Kinnucan, and K. Z. Ackerman (eds.). College Station: Texas A & M Policy Center, 1991.
• Kinnucan, H. "Expanding Foreign Demand Through Institutional Innovations: The Case of a Dairy Check-off Program in Korea" in Economic Effects of Generic Promotion Programs for Agricultural Exports, Nichols, J.P., H.W. Kinnucan, and K. Z. Ackerman (eds.). College Station: Texas A & M Policy Center, 1991.
• Kinnucan, H., J. J. Molnar, and U. Hatch. "Theories of Technical Change in Agriculture with Implications for Biotechnology." in Biotechnology and the New Agricultural Revolution. J.J. Molnar and H. Kinnucan (eds.). American Association for Advancement of Science and Westview Press, 1988, pp. 103 121.
• Kinnucan, H. "Effects of Advertising and Promotion on Consumer Demand and Related Issues." in Advertising, Promotion and Consumer Use of Dairy Products. C.S. Thraen and D.E. Hahn (eds.) Columbus: The Ohio State University, 1988, pp. 185-98.
• Molnar, J. J., H. Kinnucan and U. Hatch. "Anticipating the Social Impacts of Biotechnology on Agriculture: A Review and Synthesis." in Applications of Biotechnology to Agricultural Chemistry. John F. Phillips (editor) Washington, D. C. American Chemical Society Symposium Series, No. 334, 1987, pp. 254-67.
• Kinnucan, H. "Importance of Functional Form in Optimizing Advertising Expenditures for Fluid Milk." In Workshop on Applied Demand Analysis and Policy Evaluation. D. Peter Stonehouse (editor) International Dairy Federation Bulletin No. 197. Brussels, Belgium, 1986, pp. 246-55.
• Molnar, J. J. and H. Kinnucan. "Biotechnology and the Small Farm: Implications of an Emerging Trend." in Strategies for Survival of Small Farms: International Implications. T. T. Williams (ed.). Tuskegee, Alabama: Human Resources Development Center, Tuskegee Institute, 1985, Chapter 1.
• Kinnucan, H. W. "Evaluating Advertising Effectiveness Using Time Series Data." in Research on Effectiveness of Agricultural Commodity Promotion. Walter J. Armbruster and L. H. Myers (eds.). Farm Foundation/USDA, September 1985, pp. 105 122.

Refereed Journals Articles

• Kinnucan, H. W. “Agriculture in the New Global Economy” ( Book Review). American Journal of Agricultural Economics. 89 (2007): forthcoming.
• Zheng, Y. , H. W. Kinnucan, and H. Thompson.. “News and Food Price Volatility.” Applied Economics. 39 (2007): forthcoming.
• Kinnucan, H. W., and Ø. Myrland. “On Generic versus Brand Promotion of Farm Products in Foreign Markets.” Applied Economics. 39 (2007): forthcoming.
• Kinnucan, H. W. Ø. Myrland. “The Effectiveness of Antidumping Measures: Some Evidence for Farmed Atlantic Salmon.” Journal of Agricultural Economics. 57 (2006): 459-477.

• Kinnucan, H. W., Y. Zheng, and G. Brehmer. "State Aid and Student Performance: A Supply-Demand Analysis." Education Economics. 13 (2005): 486-509.
• Kinnucan, H. W., and Ø. Myrland. “Welfare Effects of Supply Expansion with Trade Restrictions: The Case of Salmon.” Journal of International Agricultural Trade and Development. 2 (2006): 165-84.
• Kinnucan, H. W., and Ø. Myrland. "Effects of Income Growth and Tariffs on the World Salmon Market." Applied Economics. 37 (2005): 1967-78.
• Jefferson-Moore, K. Y., G. Traxler, and H. Kinnucan. "Value-Enhanced Genetically Modified Crops: Research Incentives and Implications for Developing Countries." Quarterly Journal of International Agriculture. 44 (2005): 311-26.
• Kinnucan, H. W. "Agricultural Product Prices, Fourth Edition - BOOK REVIEW." Agricultural Economics. 32 (2005): 108.
• Kinnucan, H. W., and J. J. Molnar. "Policies and Regulatory Measures for Enhancing Distribution and Marketing of Agricultural Products: The U.S. Experience." China Agricultural Economics Review. 2 (2004): 504-517.
• Kinnucan, H. W. and D. Zhang. "Incidence of the 1996 Canada-US Softwood Lumber Agreement and the Optimal Export Tax." Canadian Journal of Agricultural Economics. 52 (2004): 73-88.
• Kinnucan, H. W. "Effects of Japanese Import Demand on U.S. Livestock Prices: Comment." Journal of Agricultural and Applied Economics. 36 (2004): 251-55.
• Kinnucan, H. W. and Y. Zheng. "Advertising's Effect on the Market Demand Elasticity: A Note." Agribusiness: An International Journal. 20 (2004): 181-88.
• Paudil, L., M. Adhikari, J. E. Houston, and H. W. Kinnucan. "Assessing the Efficiency of Exchange-Rate Linked Subsidies (ERLS) for Non-Price Export Promotion: The Case of Cotton." Agribusiness: An International Journal. 20 (2004): 481-95.
• Myrland, Ø., P.-E. Emaus, C. Roheim, and H. Kinnucan. "Promotion and Consumer Choice: Analysis of Advertising Effects on the Japanese Market for Norwegian Salmon." Aquaculture Economics and Management. 8 (2004): 515-40.
• Kinnucan, H. W. "Futility of Targeted Fish Tariffs and an Alternative." Marine Resource Economics. 18 (2003): 211-24.
• Kinnucan, H. W. "Optimal Generic Advertising in an Imperfectly Competitive Food Industry with Variable Proportions." Agricultural Economics. 29 (2003): 143-58.
• Kinnucan, H. W., and Ø. Myrland. "Free-Rider Effects of Generic Advertising: The Case of Salmon." Agribusiness: An International Journal. 19 (2003): 315-24.
• Ligeon, C., C. Jolly, and H. Kinnucan. “The Effects of Channel-Blue Hybrid Catfish on Consumer and Producer Surplus.” Academy of Economics and Finance. 27 (2003): 260-69.
• Kinnucan, H. W., F. Asche, Ø. Myrland, and C. A. Roheim. "Advances in Economics of Marketing and Implications for Aquaculture Development." Aquaculture Economics and Management. 7 (2003): 35-53.
• Kinnucan, H. W. and Ø. Myrland. "Relative Impacts of the Norway-EU Salmon Agreement." Journal of Agricultural Economics. 53 (2002): 195-219.
• Kinnucan, H. W. and Ø. Myrland. "Optimal Seasonal Allocation of Generic Advertising Expenditures with Product Substitution: Salmon in France." Marine Resource Economics. 17 (2002): 103-120.
• Kinnucan, H.W. and L. Paudel. "Upstream Effects of Generic Advertising: The Case of Catfish." Marine Resource Economics. 16 (2001): 83-108.
• Sun, C. and H. W. Kinnucan. "Economic Impact of Environmental Regulations on Southern Softwood Stumpage Markets: A Reappraisal." Southern J. of Applied Forestry. 25 (2001): 108-115.
• Kinnucan, H.W. "Forward to Special Issue Extending the Market for Aquaculture Products: The Role of Price, Promotion, and Consumer Preferences." Aquaculture Economics and Management. 5(2001): 239.
• Kinnucan, H.W. and Ø. Myrland. "Optimal Promotion Expenditures for Salmon: The Importance of International Price Linkages." Aquaculture Economics and Management. 5(2001): 319-35.
• Myrland, Ø. and H.W. Kinnucan. "Direct and Indirect Effects of Generic Advertising: A Model with plication to Salmon." Aquaculture Economics and Management. 5(2001): 273-87.
• Kinnucan, H. W. and Ø. Myrland. "A Note on Measuring Returns to Nonprice Export Promotion." Agribusiness: An International Journal. 17 (2001): 423-34.
• Kinnucan, H. W. and Y. Miao. "Distributional Impact of Generic Advertising on Related Commodity Markets." American Journal of Agricultural Economics. 82 (2000): 672-78.
• Kinnucan, H. W., H. Xiao, and S. Yu. "Relative Effectiveness of USDA's Nonprice Export Promotion Instruments." Journal of Agricultural and Resource Economics. 25 (2000): 559-77.
• Kinnucan, H. W. and Ø. Myrland. "Optimal Advertising Levies with Application to the Norway-EU Salmon Agreement." European Review of Agricultural Economics. 27 (2000): 39-57.
• Kinnucan, H. W. "Optimal Generic Advertising Decisions in Supply-Managed Industries: Clarification and Some Further Results." Canadian Journal of Agricultural Economics. 47 (1999): 57-66.
• Kinnucan, H. W. and J. Nichols. "Symposium on Commodity Promotion Research: Introductory Remarks." Agribusiness: An International Journal. 15 (1999): 463-64.
• Kinnucan, H. W. "Advertising Traded Goods." Journal of Agricultural and Resources Economics. 24 (1999): 38-56.
• Kinnucan, H. W. and Y. Miao. "Media-Specific Returns to Generic Advertising: The Case of Catfish." Agribusiness: An International Journal. 15 (1999): 81-99.
• Kinnucan, H. W. and N. R. Martin. "Benefits and Costs of Ph.D. Programs in Agricultural Economics: The Auburn Experience." South. Dec. Sci. Inst. Proceedings. 42 (1999): 46-50.
• Kinnucan, H. W. and C.-J. Hsia. "Determinants of Generic Advertising Effectiveness with Imperfect Competition and Trade." Agricultural Marketing Review. 3 (1998): 257-72.
• Kinnucan, H. W. and M. Thomas. "Optimal Media Allocation Decisions for Generic Advertisers." Journal of Agricultural Economics. 48 (1997): 425-41.
• Kinnucan, H. W., H. Xiao, C.-J. Hsia, and J. D. Jackson. "Effects of Health Information and Generic Advertising on U.S. Meat Demand." American Journal of Agricultural Economics. 79 (1997): 13-23.
• Kinnucan, H. W. "Middlemen Behaviour and Generic Advertising Rents in Competitive Interrelated Industries." Australian Journal of Agricultural and Resource Economics. 41 (1997): 191-207.
• Kinnucan, H. W. and J. Christian. "A Method for Measuring Returns to Nonprice Export Promotion with Application to Almonds." Journal of Agricultural and Resource Economis. 22 (1997): 120-32.
• Kinnucan, H. W. and C. R. Wessells. "Marketing Research Paradigms for Aquaculture." Aquaculture Management and Economics. 1 (1996): 73-86.
• Ding, L. and H. W. Kinnucan. "Market Allocation Rules for Nonprice Promotion with Farm Programs: U.S. Cotton." Journal of Agricultural and Resorce. Economics. 21 (1996): 351-67.
• Kinnucan, H. W., H. Xiao, and J. Hsia. "Welfare Implications of Increased U.S. Beef Promotion." Applied Economics. 28 (1996): 1235-43.
• Kinnucan, H. W. "A Note on Measuring Returns to Generic Advertising in Interrelated Markets." Journal of Agricultural Economics. 47 (1996): 261-68.
• Kinnucan, H. W., R. G. Nelson, and H. Xiao. "Cooperative Advertising Rent Dissipation." Marine Resource Economics. 10 (1995): 373-84.
• Kinnucan, H. W. and E. T. Belleza. "Price and Quantity Effects of Canada's Dairy Advertising Programs." Agricultural and Resource Economics Review. 24 (1995): 199-210.
• Kinnucan, H. W. and C. R. Clary. "Brand Versus Generic Advertising: A Conceptual Framework with an Application of Cheese." Agribusiness. 11 (1995). 355-69.
• Kinnucan, H. W. "Price Bargaining without Supply Control." Agricultural and Resource Economics Review. 24 (1995): 119-27.
• Kinnucan, H. W., P. A. Duffy, and K. Z. Ackerman. "Effects of Price vs. Non-Price Export Promotion: The Case of Cotton." Review of Agricultural Economics. 16 (1995): 91-100
• Kinnucan, H. W. and G. Traxler. "Ranking Agricultural Economics Departments by AJAE Page Counts: A Reappraisal." Agricultural and Resource Economics Review. 23 (1994): 194-99.
• Kinnucan, H. W. "Demand Analysis, Econometrics, and Policy Models -- BOOK REVIEW." Journal of Agricultural Economics Research. 45 (1994): 35-37.
• Kinnucan, H. W. and M. Venkateswaran. "Generic Advertising and the Structural Heterogeneity Hypothesis." Canadian Journal of Agricultural Economics. 42 (1994): 381-96.
• Duffy, P. A., K. Shalishali, and H. W. Kinnucan. "Acreage Response Under Farm Programs for Major Southeastern Field Crops." Journal of Agricultural and Applied Economics. 26 (1994): 367-78.
• Kinnucan, H. W., R. G. Nelson, and J. Hiariey. "U.S. Preferences for Fish and Seafood: An Evoked Set Analysis." Marine Resource Economics. 8 (1993): 273-91.
• Kinnucan, H. W. and R. N. Nelson. "Vertical Control and the Farm-Retail Price Spread for Eggs." Review of Agricultural Economics. 15 (1993): 473-82.
• Solomon, H. and H. W. Kinnucan. "Effects of Non-Price Export Promotion: Some Evidence for Cotton." Australian Journal of Agricultural Economics. 37 (1993): 1-15.
• Chang, H.-S. and H. W. Kinnucan. "Blend Bans and Butter Demand." Review of Agricultural Economics. 15 (1993): 269-78.
• Kinnucan, H. W., H.-S. Chang and M. Venkateswaran. "Generic Advertising Wearout." Review of Marketing and Agricultural Economics. 61 (1993): 401-13.
• Kinnucan, H. W. "Coastal Aquaculture in Developing Countries: Problems and Perspectives-- BOOK REVIEW." Marine Resource Economics. 8 (1993): 85-88.
• Venkateswaran, M., H. W. Kinnucan and H.-S. Chang. "Modeling Advertising Carryover in Fluid Milk: Comparison of Alternative Lag Specifications." Agricultural and Resource Economics Review. 22 (1993): 10-19.
• Zidack, W., H. Kinnucan, and U. Hatch. "Wholesale- and Farm-Level Impacts of Generic Advertising: The Case of Catfish." Applied Economics. 24 (1992): 959-68.
• Chang, H.-S. and H. W. Kinnucan. "Measuring Exposure to Advertising: A Look at Gross Rating Points." Agribusiness. 8 (1992): 413-232.
• Chang, H.-S. and H. Kinnucan. "Advertising, Information, and Product Quality: The Case of Butter." American Journal of Agricultural Economics. 73 (1991): 1195-1203.
• Kinnucan, H. and E. Belleza. "Advertising Evaluation and Measurement Error." Canadian Journal of Agricultural Economics. 39 (1991): 283-97.
• Kinnucan, H. and M. Ventakeswaran. "Economic Effects of Advertising Aquacultural Products: The Case of Catfish." Journal of Applied Aquaculture. 1(1991): 3-31.
• Cacho, O., H. Kinnucan and U. Hatch. "Optimal Control of Fish Growth." American Journal of Agricultural Economics. 73(1991): 174-83.
• Chang, H.S. and H. Kinnucan. "Economic Effects of an Advertising Excise Tax." Agribusiness. 6 (1990): 165-73.
• Venkateswaran, M. and H. Kinnucan. "Evaluating Fluid Milk Advertising in Ontario: The Importance of Functional Form." Canadian Journal of Agricultural Economics. 38 (1990): 471-88.
• Kinnucan, H. and M. Venkateswaran. "Effects of Generic Advertising on Perceptions and Behavior: The Case of Catfish." Southern Journal of Agricultural Economics. 22(1990): 137-51.
• Kinnucan, H., J.J. Molnar, U. Hatch and M. Venkateswaran. "Scale Neutrality of Bovine Somatotropin: Ex Ante Evidence from the Southeast." Southern Journal of Agricultural Economics. 22(1990): 1-12.
• Chang, H. and H. Kinnucan. "Advertising and Structural Change in the Demand for Butter in Canada." Canadian Journal of Agricultural Economics. 39(1990): 295-308.
• Chang, H.S. and H. Kinnucan. "Generic Advertising of Butter in Canada: Optimal Advertising Levels and Returns to Producers." Agribusiness: An International Journal. 6(1990): 345-54.
• Cacho, O., H. Kinnucan and U. Hatch. "Bioeconomic Analysis of Fish Growth: Effects of Dietary Protein and Ration Size." Aquaculture. 88(1990): 223-38.
• Molnar, J.J. and H. Kinnucan. "Structural Impacts of Biotechnology on Rural America." Forum for Applied Research and Public Policy. 4(1989): 103-06.
• Kinnucan, H., S. Sindelar, D. Wineholt, and U. Hatch. "Processor Demand and Price Markup Functions for Catfish: A Disaggregated Analysis with Implications for the Off Flavor Problem. Southern Journal of Agricultural Economics. 20(1988): 81-92.
• Kinnucan, H. W., J. J. Molnar, and B. R. Min. "Industry Attitudes Toward a Dairy Check Off Program in Korea: An Application of Institutional Innovation Theory." Journal of Rural Development. 11(1988): 85-94.
• Kinnucan, H. and O. D. Forker. "Allocation of Generic Advertising Funds Among Products: A Sales Maximization Approach." Northeastern Journal of Agricultural and Resource Economics. 17(1988): 64-71.
• Kinnucan, H. and G. Sullivan. "Monopsonistic Food Processing and Farm Prices: Reply." South. J. Agr. Econ. 19(1987): 225.
• Kinnucan, H. W. and O. D. Forker. "Asymmetry in Farm Retail Price Transmission for Major Dairy Products." Amer. J. Agr. Econ.. 69 (1987): 285-92.
• Hatch, U., H. Kinnucan, and J. J. Molnar. "Economic Feasibility of Bovine Growth Hormone." Journal of Agribusiness. 5(1987): 33-6.
• Kinnucan, H. "Food Demand Analysis Implications for Future Consumption: BOOK REVIEW." Journal of Consumer Affairs. 21(Summer, 1987): 161-63.
• Kinnucan, H. "Effect of Canadian Advertising on Milk Demand: The Case of the Buffalo, New York Market." Canadian J. Agr. Econ.. 24 (1987): 181-96.
• Kinnucan, H., G. Cacho and G. D. Hanson. "Effects of Selected Tax Policies on Management and Growth of Catfish Enterprise." South. J. Agr. Econ.. 18 (1986): 215-26.
• Kinnucan, H. and G. Sullivan. "Monopsonistic Food Processing and Farm Prices: The Case of the West Alabama Catfish Industry." South J. Agr. Econ.. 18 (1986): 15-24.
• Kinnucan, H., and Olan D. Forker. "Seasonality in the Consumer Response to Milk Advertising with Implications for Milk Promotion Policy." Amer. J. Agr. Econ.. 68 (1986): 562-71.
• Kinnucan, H. "Demographic Versus Media Advertising Effects on Milk Demand: The Case of the New York City Market," Northeast. J. Agr. Res. Econ.. 15(1986): 66-74.
• Kinnucan, H., and D. Fearon. "Effects of Generic and Brand Advertising of Cheese in New York City with Implications for Allocation of Funds." N. Central J. Agr. Econ.. 8 (1986): 93-107.
• Hanson, G.D., H. Kinnucan and D. Otto. "Tax Management Costs in Agriculture: Evidence from Iowa and Alabama." N. Central J. Agr. Econ.. 8(1986): 69-81.
• Kinnucan, H. and B. Sexauer. "The Demand for Home Produced Food by Rural Families." Amer. J. Agr. Econ.. 60 (1978): 338-44.

Bulletins

• Kinnucan, H., W. Zidack and U. Hatch. Returns to Catfish Advertising and Optimal Spending Levels. Ala. Agr. Exp. Stat. Bull. No. 618, 1992.
• Forker, O. D. and H. W. Kinnucan. Econometric Measurement of Generic Advertising. International Dairy Federation Bulletin No. 689, Brussels Belgium, 1991.
• Kinnucan, H., M. Venkateswaran, and U. Hatch. Effects of Catfish Advertising on Consumers' Attitudes, Purchase Frequency, and Farmers' Income. Alabama Agricultural Experiment Station Bulletin No. 607. Auburn University, November 1990, 42 pp.
• Engel, C., O. Capps, Jr., L. Dellenbarger, J. Dillard, U. Hatch, H. Kinnucan, and R. Pomeroy. The U.S. Market for Farm-Raised Catfish: An Overview of Consumer, Supermarket and Restaurant Surveys. Arkansas Agricultural Experiments Station Bulletin No. 925, University of Arkansas, September 1990.
• Kinnucan, H., R. Pendergrass, U. Hatch, and J.J. Molnar. Adoption and Diffusion Potentials for Bovine Somatotropin in the Southeast Dairy Industry. Agricultural Experiment Station Bulletin, No. 605, February, 1990, 37pp.
• Kinnucan, H. and D. S. Wineholt. Econometric Analysis of Demand and Price Markup Functions for Catfish at the Processor Level. Alabama Agricultural Experiment Station Bulletin No. 597, Feb. 1989, pp. 30.
• Brand, A., H. Kinnucan, and M. Warman. Economic Effects of Increased Vertical Control in Agriculture: The Case of the U.S. Egg Industry. Alabama Agricultural Experiment Station Bulletin No. 592, April, 1988, 35 pp.
• Sindelar, S., H. Kinnucan and U. Hatch. Determining the Economic Effects of Off Flavor in Farm Raised Catfish. Ala. Agr. Exp. Sta. Bulletin, No. 583, March 1987, 22 pp.
• Cacho, O., H. Kinnucan and S. Sindelar. Catfish Farming Risks in Alabama. Ala. Agr. Exp. Sta. Circular 287, Dec. 1986, 19 pp.

Misc. Research Papers and Working Papers

• Xiao, H., H. W. Kinnucan, and H. M. Kaiser. Advertising, Structural Change, and U.S. Non-Alcoholic Drink Demand. NICPRE Working Paper 98-02, Cornell University, March 1998.
• Kinnucan, H. W. and H. Xiao. A Theory of Non-Price Export Promotion with Application to USDA's Subsidy Programs. NICPRE Working Paper 96-19, Cornell University, December 1996.
• Kinnucan, H.W. Economics of Mandated Commodity Promotion Programs: An Overview and Guide to the Literature. White Paper for U.S. Supreme Court Case: Wileman Bros. & Elliot, Inc. v. Espey commissioned by California Ag. Issues Forum.
• Chang, H.-S. and H. Kinnucan. "Economic Aspects of Advertising Checkoff Programs." International Association of Agricultural Economics Occasional Paper No. 6., 1992.
• Davis, Neal, G. D. Hanson and H. Kinnucan. Taxation and Agriculture: An Annotated Bibliography of Selected Journals. National Economics Division, Econ. Res. Ser. USDA ERS Staff Dept. No. AGES 851107, August 1986, 51 pp.

Proceedings

• Kinnucan, H. W. and Øystein Myrland. Optimal Advertising Levies with Application to the Norway-EU Salmon Agreement. IIFET'98 Tromsø Proceedings. Volume 2. Norway: The Norwegian College of Fisheries Science, University of Tromsø, July 1998, pp. 701-710.
• Kinnucan, H. W. "Relationship Between Price and Advertising in Two-Stage Demand Models." in Commodity Promotion in the Current Legal and Political Environment. Cynda Clary and Jennifer Ferrero (editors). NICPRE, Cornell University, 1997.
• Kinnucan, H. W., L. Ding, and H. Xiao. "Nonprice Export Promotion with Market Distortions and Spillovers: The Case of IWS Wool Promotion in the United States." in Agricultural Commodity Promotion Policies and Programs in the Global Agri-Food System. (Ferrero, J. L., K. Z. Ackerman, and J. P. Nichols (eds.). Ithaca, New York: The National Institute for Commodity Promotion Research and Evaluation, Cornell University, 1996.
• Kinnucan, H. W, and K. Z. Ackerman. "Public Funding of Foreign Market Development Programs." In Public Policy in Foreign and Doemstic Market Development. D. I. Padberg (ed.). College Station, Texas: Texas A&M University, 1995.
• Kinnucan, H. W., H. Xiao, and J.-C. Hsia. "Direct and Spillover Effects of Increased U.S. Beef Promotion." In Economic Analysis of Meat Promotion. Kinnucan, H. W., J. E. Lenz and C. R. Clary (eds). Ithaca, New York: The National Institute for Commodity Promotion Research and Evaluation, Cornell University, 1995.
• Kinnucan, H. W. and C. Clary. "Brand vs. Generic Advertising: Toward a Conceptual Framework." in Proceedings from the 22^nd Annual Meeting of NEC-63. USDA, Economic Research Service, 1994.
• Kinnucan, H. W., O. D. Forker, J. P. Nichols, and R. W. Ward. "Research and Marketing Issues Facing Commodity Promotion Programs." in Food and Agricultural Marketing Issues for the 21^st Century. Daniel I. Padberg (editor). College Station: Texas A & M University, 1993.
• Kinnucan, H. and H.-S. Chang. "Advertising Evaluation: Seven Concepts and a Model." in Commodity Promotion Policy in a Global Economy. W. Armbruster and John Lenz (eds.) Homewood, Illinois: Farm Foundation, 1993.
• Kinnucan, H. "An Evaluation of U.S. Catfish Advertising." in Proceedings of International Institute for Fisheries Economics and Trade Symposia on Seafood Advertising and Promotion. Orlando, Fla. 1989.
• Kinnucan, H. "Evaluating Farm Commodity Promotion Programs: Models and Issues." Proceedings of the 33^rd Annual Meeting of the American Council on Consumer Interest 24. Vickie Hampton (editor). University of Texas, Austin. April, 1987.
• Kinnucan, H. "Demand and Price Relationships for Commercially Processed Catfish with Industry Growth Projections." Auburn Fisheries and Aquaculture Symposium. P. O. Smitherman and D. Tave (eds.). Auburn, Alabama: Alabama Experiment Station, 1990.
• Kinnucan, H. W. "The Economics of Advertising Manufactured Dairy Products." Proceedings. Agr. Econ. Ext. 83 21, Cornell University, March 1983.
• Kinnucan, H. "Cost and Returns from Dairy Promotion Under Current Economic Conditions." Proceedings of the 46^th annual meeting of the International Association of Milk Control Agencies. Fredericton, New Brunswick, July 1982.

Popular Articles

• Kinnucan, H.W. “Some Observations on Benefit-Cost Ratios.” NICPRE Quarterly, Vol. 12, No. 2, Cornell University, 2006.
• Kinnucan, H.W. “Relative Impacts of Generic Advertising: The Case of Salmon.” NICPRE Quarterly, Vol. 9, No. 1, Cornell University, 2003.
• Kinnucan, H.W. "Advertising's Relative Impact on Milk Consumption." NICPRE Quarterly, Vol. 5, No. 4, Cornell University, 1999.
• Kinnucan, H.W. "Evaluation Principles and Data Needs." NICPRE Quarterly, Vol. 3, No. 1, Cornell University, 1997.
• Kinnucan, H.W. "Effects of Supply Response on Returns to Catfish Promotion." NICPRE Quarterly, Vol. 1, No. 4, Cornell University, 1995.
• Kinnucan, H.W., B.J. Obbink, J.P. Nichols, and J.L. Ferrero. Return on Investment: Commodity Promotion and Evaluation. Pamphlet published by NEC-63, and NICPRE, Cornell University, 1995.
• Kinnucan, H. W., H. Solomon, and P. A. Duffy. "How Effective is Export Promotion of U.S. Cotton?" Highlights of Agricultural Research. Vol. 42. (Summer 1994) Al. Exp. Sta.
• Kinnucan, H., W. Zidack, M. Venkateswaran, and U. Hatch. "Catfish Advertising" Highlights of Agricultural Research. Vol. 39. (Winter 1992). Ala. Agr. Exp. Sta.
• Kinnucan, H. W., A. Sindelar, D. Wineholt, and L. U. Hatch. "Research on Catfish Off Flavor Valuable to both Consumers and Producers of Farm Raised Catfish." Highlights of Agricultural Research. Vol. 35 (Winter 1988) Al. Exp. Sta.
• Kinnucan, H. and A. Brand. "Increased Vertical Control Helps Egg Industry and Consumers." Highlights of Agricultural Research. Vol 35 (Summer 1988). Auburn University Ala. Exp. Station.
• Kinnucan, H. "Effects of Government Intervention on Competitiveness of U.S.Agriculture." Alabama Agribusiness. Ala. Agr. Coop. Ext. Ser., Vol. 26, No. 4, April 1988.
• Kinnucan, H. W. and G. W. Williams. "International Promotion Programs." Leaflet #5, NEC 63 sponsored publication, Cornell University, March, 1988.
• Kinnucan, H. W. "Implications of Tax Reform for Agriculture." Alabama Agribusiness. Ala. Agr. Coop. Ext. Ser. Vol. 25, No. 4., April, 1987.
• Kinnucan, H. W. and R. Pendergrass. "Potential Adoption of Bovine Growth Hormone Determined in Survey of Southeastern Dairymen." Highlights of Agr. Research. Vol. 32 No. 4, Auburn University Ala. Agr. Exp. Sta. Winter 1985.
• Kinnucan, H. W. and G. D. Hanson. "Relative Tax Burden of Alabama's Farmers." Highlights of Agr. Research. Vol. 32 (Spring 1985), Auburn University Ala. Agr. Exp. Sta.
• Kinnucan, H. W. "Economic Aspects of the U.S. Farm Raised Catfish Industry." Highlights of Agricultural Research. Vol. 31, no. 3. Ala. Agr. Exp. Sta. Fall, 1984: p. 18.
• Kinnucan, H. W. and D. Fearon. "Generic vs. Brand Advertising of Cheese: Which is More Effective?" Dairy Marketing Notes. Vol. 7. Dept. Agr. Econ., Cornell University, Fall, 1984.
• Kinnucan, H. W. and O. D. Forker. "Will a Decrease in the Support Price of Milk Result in Lower Retail Prices for Dairy Products?" Dairy Marketing Notes. Dept. Agr. Econ. Cornell University, Spring, 1984.
• Kinnucan, H. W. and O. D. Forker. "Will a National Dairy Promotion Program Reduce Dairy Surpluses?" Dairy Marketing Notes. Dept. Agr. Econ. Cornell University, Summer, 1983.
• Kinnucan, H. W. "How Effective is Nonbrand Promotion of Dairy Products?" Hoards Dairyman. July 10, 1982.
• Kinnucan, H. W. and B. Sexauer. "Consumers Find Alternative Food Sources in Minnesota." Minnesota Agricultural Economist, No. 576 (1976).
• Sexauer, B., R. Blank, and H. Kinnucan. "Participation in Minnesota`s Food Stamp Program." Minnesota Agricultural Economist. No. 576, February, 1976.

Activity in Professional Organizations

International Association of Agricultural Economists

• Invited paper presenter in Mini Symposia at 2000 meetings in Berlin.
• Organized Discussion Groups for 1988 (Buenos Aires) and 1991 (Tokyo) meetings entitled "Marketing and Promotion Strategies for Exporting Agricultural Commodities".

American Association of Agricultural Economics

• Organized (with Greg Hanson) 1984 AAEA Symposium entitled "Production/Policy Effects of the 1980-83 Recession in Agriculture."
• Organized (with Upton Hatch) of 1985 AAEA Symposium entitled "Biotechnology and Agriculture: Research and Policy Implications."
• Presented papers at annual meetings:1984 (3 papers), 1985 (3 papers), 1986 (1 paper), 1987 (1 paper), 1988 (1 paper), 1989 (2 papers), 1990 (2 papers), 1991 (1 paper), 1992 (2 papers), 1993-present: stopped counting.
• Awards Committee Professional Publications, Quality of Research Discovery (member), 1986 89.
• Reviewer of Selected Papers, 1989, 1990, 1992, 1998, 2000, and 2001.
• Statistics Committee, 1990-94.
• Professional Activities Committee, 1992 - 95.
• Selected Paper Chair for Marketing, 2000 meetings.

Southern Association of Agricultural Economics

• Organizer of 1986 SAEA Symposium entitled "Farm Commodity Promotion Programs: Research Issues and Approaches."
• Distinguished Professional Contribution Awards Committee (member), 1986 current. Selected Paper reviewer 1992 meetings.
• Presented papers at annual meetings: 1984 (1 paper), 1985 (1 paper), 1986 (2 papers), 1987 (1 paper), 1988 (1 paper), 1989 (1 paper), 1990-present, stopped counting.

American Association for the Advancement of Science

• Co-organized (with Olan Forker) a session on Generic Advertising of Food for the 1992 annual meetings in Chicago, Illinois.

World Aquaculture Society

• Organizer of session on marketing for 2001 meetings in Orlando, Florida.
• Co-organized (with Upton Hatch) a workshop session on Aquacultural Economics for the 1991 meetings in Puerto Rico.

Regional Research Committee on Commodity Promotion Programs (NEC 63)

• Secretary/Treasurer, 1986-1995
• Executive Committee member, 1987 - present
• Program Chair, 1989 meetings, and sundry later meetings
• Vice-Chair, 1995-99
• Chair, 1999 - 2001
• Reelected Chair at Fall 2001 Meetings for another 2 years

Reviewer for the following journals and grant agencies:

• Agribusiness: An International Journal
• Journal of Agribusiness
• Journal of Consumer Affairs
• Western Journal of Agricultural Economics
• American Journal of Agricultural Economics
• Southern Journal of Agricultural Economics
• Northeastern Journal of Agricultural and Resource Economics
• Canadian Journal of Agricultural Economics
• Marine Resource Economics
• Journal of Applied Aquaculture
• Aquaculture Economics and Management
• Review of Agricultural Economics
• European Review of Agricultural Economics
• Applied Economics
• Agricultural Economics
• Southern Economics Journal
• USDA, National Research Initiatives
• USDA, Small Business Initiative Grants
• Oregon Sea Grant
• California Cancer Research Program
• Israeli Agricultural Marketing Research Program

Grants/Research Contracts

Cooperative Agreements with the United States Department of Agriculture (total = $117,000):

• "Methodologies for Evaluating Non-Price Export Promotion Programs." (with Patricia Duffy), Economic Research Service, 1992-94, $20,000.
• "Farm Program payments, Taxation of Income, and Their Effects on Farm Firm Behavior" (with Patricia Duffy, Greg Hanson and N. R. Martin). NED, ERS. $50,000 for 3 years (1986-89).
• "Pricing Efficiency and the Economic Implications of Price Risk in The Egg Subsector" AMS. $17,000 for 1.5 years (1986-87).
• "Economic Implications of Imperfect Competition in Catfish Processing" (with U. Hatch and H. Clonts) Agricultural Cooperative Service. $30,000 for three years (1986-88).

Dairy Bureau of Canada and Ontario Milk Marketing Board (total = $490,227):

• "Economics and Methodologies for Evaluating Generic Advertising of Farm Commodities" $113,220 (1991-92).
• "Economics and Methodologies for Evaluating Generic Advertising of Farm Commodities" $288,000 for three years (1989-91).
• "Economics of Farm Funded Butter Advertising in Canada." $89,007 for three years (1987-88).

Southern Regional Aquaculture Center (total = $72,000):

• "Analysis of Regional and National Markets for Aquacultural Products Produced for Food in the Southern Region" (with Hatch). $72,000 for 2 years 1988-89 (Auburn's share).

Institute for Commodity Promotion Research and Evaluation, Cornell University (total = $100,000):

• "Effects on Non-Price Export Promotion in the Presence of Farm Programs" $20,000 for 1.5 years Spring 1994 - Summer 1995.
• "Case Studies in Advertising Effectiveness" $60,000 1996-present.

Selected Consulting Activities

• USDA/ERS
• Cornell University / Dairy Promotion Research Contract
• Penn State University / Aquaculture Research Center
• Texas A&M University / Cotton Promotion Research Contract
• Norwegian Seafood Export Council
• The Catfish Institute
• California Almond Board
• U.S. Feed Grains Council
• Dairy Bureau of Canada
• Research Triangle Institute
• Robert Nathan and Associates
• Wlimer, Cutler and Pickering, 2005
• Global Insight, 2006

University Service

Students Graduated Since 1989

• Robert M. Pendergrass (1990). Test of the Accuracy of Black's Commodity-Option Pricing Model: Implications for Agricultural Policy Research. M.S. thesis.
• Hossana Solomon (1990). Effects of Export Promotion on Import Demand for U.S. Cotton in the Pacific Rim. Ph.D. thesis.
• Evelyn T. Belleza (1991). Advertising Farm Commodities in a Regulated Market: The Case of Dairy Products in Canada. Ph.D. thesis.
• Johanis Hiariey (1992). Socioeconomic Determinants of Preferences for Fish with Emphasis on Catfish. M.S. Thesis.
• Chung-Jen Hsia (1994). Advertising and Cholesterol Information Effects on U.S. Meat Demand. Ph.D. thesis.
• Sushung Huang (1994). Monte Carlo Analysis of the Armington Model. M.S. thesis.
• Lily Ding (1996). Optimal Static Decision Rules for Allocating Advertising Funds Between Domestic and Export Markets: The Case of Cotton." M.S. Thesis.
• Hui Xiao (1997). Case Studies in Advertising Effectiveness. Ph.D. thesis.
• Yuliang Miao (2000). Generic Advertising Evaluation: Case Studies for U.S. Cotton and Non-Alcoholic Beverages. Ph.D. thesis.
• Simon, Yu (2000). Advertising Traded Goods: Evaluation Methods with Application to Beef and Avocados. Ph.D. thesis.
• Yuging Zheng (2003). Does Generic Advertising Rotate Demand Curves? Testing for Price and Interaction Effects in a Rotterdam Model. M.S. Thesis.
• Trent Morton (2005). A Duplication and Replication of Two Demand Models for Upland Cotton with Promotion Effects. M.S. Thesis.
• Yuqing Zheng (2006). Three Essays in Applied Economics. PhD. Thesis.

Students Currently Being Advised

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